--- title: Blog | QtheMarketer description: "Quentin Crowe FCIM, MA s a strategic marketing consultant specialising in marketing leadership training and customer-experience driven branding. He is also an executive coach, mentor, and trainer.\nQuentin has over 30 years marketing experience in the insurance, sports and education sectors, with over 20 years at director level. He was the first marketing director in the Lloyd’s managing agency community before setting up his own businesses. Quentin founded the Marketers Forum in 2004 providing consultancy and training services. Quentin has worked with over 1600 organisations as diverse as Barclay Bank, Chelsea Football Club, Coca Cola and Deloitte.\nQuentin has developed bespoke training programmes for clients in the asset management, banking, professional services, event-management and construction sectors. He has also spoken at conferences in Europe, Asia and Africa.\nHe is a fellow of the Chartered Institute of Marketing and holds a Masters Degree in Marketing Strategy." --- [![QCx Banner Logo](https://www.qcxmarketing.com/hs-fs/hubfs/QCx%20Banner%20Logo.png?width=830&height=400&name=QCx%20Banner%20Logo.png "QCx Banner Logo")](https://www.qcxmarketing.com/) [![Cropped-QCx+Tagline-1-RGB](https://www.qcxmarketing.com/hs-fs/hubfs/Cropped-QCx+Tagline-1-RGB.png?width=1452&height=559&name=Cropped-QCx+Tagline-1-RGB.png "Cropped-QCx+Tagline-1-RGB")](https://www.qcxmarketing.com/) - [Home](https://www.qcxmarketing.com) - What We Do - [Full Programme](https://www.qcxmarketing.com/full-programme) - [Customer Centricity Workshop](https://www.qcxmarketing.com/customer-centricity-workshop) - [Executive Coaching and Mentoring](https://www.qcxmarketing.com/executive-coaching-and-mentoring) - [About Us](https://www.qcxmarketing.com/about-us) - Resources - [Free Guides](https://www.qcxmarketing.com/free-guides) - [Blog](https://www.qcxmarketing.com/blog) - [Buy Our Book](https://www.qcxmarketing.com/buy-our-book) - [Case Studies](https://www.qcxmarketing.com/case-studies) More results [Book A Meeting](https://www.qcxmarketing.com/book-a-meeting) [Book a Clarity Call](https://www.qcxmarketing.com/book-a-meeting) - [Home](https://www.qcxmarketing.com) - What We Do - [Full Programme](https://www.qcxmarketing.com/full-programme) - [Customer Centricity Workshop](https://www.qcxmarketing.com/customer-centricity-workshop) - [Executive Coaching and Mentoring](https://www.qcxmarketing.com/executive-coaching-and-mentoring) - [About Us](https://www.qcxmarketing.com/about-us) - Resources - [Free Guides](https://www.qcxmarketing.com/free-guides) - [Blog](https://www.qcxmarketing.com/blog) - [Buy Our Book](https://www.qcxmarketing.com/buy-our-book) - [Case Studies](https://www.qcxmarketing.com/case-studies) [Book A Meeting](https://www.qcxmarketing.com/book-a-meeting) ![QtheMarketer](https://app.hubspot.com/settings/avatar/908de2e396b54bca362cc6007f8f9871) # QtheMarketer Quentin Crowe FCIM, MA s a strategic marketing consultant specialising in marketing leadership training and customer-experience driven branding. He is also an executive coach, mentor, and trainer. Quentin has over 30 years marketing experience in the insurance, sports and education sectors, with over 20 years at director level. He was the first marketing director in the Lloyd’s managing agency community before setting up his own businesses. Quentin founded the Marketers Forum in 2004 providing consultancy and training services. Quentin has worked with over 1600 organisations as diverse as Barclay Bank, Chelsea Football Club, Coca Cola and Deloitte. Quentin has developed bespoke training programmes for clients in the asset management, banking, professional services, event-management and construction sectors. He has also spoken at conferences in Europe, Asia and Africa. He is a fellow of the Chartered Institute of Marketing and holds a Masters Degree in Marketing Strategy. Posts by QtheMarketer ## [Why leaders must mystery shop their businesses](https://www.qcxmarketing.com/blog/why-leaders-must-mystery-shop-their-businesses) Whilst mystery shopping is common in retail, hospitality and banking, it is far less prevalent among B2B companies. [Read Story](https://www.qcxmarketing.com/blog/why-leaders-must-mystery-shop-their-businesses) [![QtheMarketer](https://app.hubspot.com/settings/avatar/908de2e396b54bca362cc6007f8f9871)](https://www.qcxmarketing.com/blog/author/qthemarketer) by [QtheMarketer](https://www.qcxmarketing.com/blog/author/qthemarketer) 4 min read Feb 7, 2025, 11:49:35 AM [![](https://www.qcxmarketing.com/hubfs/AI-Generated%20Media/Images/Create%20an%20image%20of%20a%20business%20leader%20looking%20at%20screen%20scraping%20his%20head.jpeg)](https://www.qcxmarketing.com/blog/why-leaders-must-mystery-shop-their-businesses) [CX](https://www.qcxmarketing.com/blog/tag/cx) [Empathy](https://www.qcxmarketing.com/blog/tag/empathy) [Leadership](https://www.qcxmarketing.com/blog/tag/leadership) ## [Why learning to drive a bus could transform your marketing career](https://www.qcxmarketing.com/blog/why-learning-to-drive-a-bus-could-transform-your-marketing-career) Digital marketing has changed the role the B2B marketer for good. We now have extensive data to underpin our decision ma … [Read Story](https://www.qcxmarketing.com/blog/why-learning-to-drive-a-bus-could-transform-your-marketing-career) [![QtheMarketer](https://app.hubspot.com/settings/avatar/908de2e396b54bca362cc6007f8f9871)](https://www.qcxmarketing.com/blog/author/qthemarketer) by [QtheMarketer](https://www.qcxmarketing.com/blog/author/qthemarketer) 2 min read Jan 25, 2025, 9:46:09 AM [![](https://www.qcxmarketing.com/hubfs/AI-Generated%20Media/Images/Focus%20on%20the%20bus%20driver.jpeg)](https://www.qcxmarketing.com/blog/why-learning-to-drive-a-bus-could-transform-your-marketing-career) [CX](https://www.qcxmarketing.com/blog/tag/cx) [Empathy](https://www.qcxmarketing.com/blog/tag/empathy) [![QCx Banner Logo](https://www.qcxmarketing.com/hs-fs/hubfs/QCx%20Banner%20Logo.png?width=236&height=114&name=QCx%20Banner%20Logo.png)](https://www.qcxmarketing.com/) [Home](https://www.qcxmarketing.com) [About Us](https://www.qcxmarketing.com/about-us) What We Do - [Full Programme](https://www.qcxmarketing.com/full-programme) - [Customer Centricity Workshop](https://www.qcxmarketing.com/customer-centricity-workshop) - [Executive Coaching and Mentoring](https://www.qcxmarketing.com/executive-coaching-and-mentoring) Resources - [Free Guides](https://www.qcxmarketing.com/free-guides) - [Blog](https://www.qcxmarketing.com/blog) - [Buy Our Book](https://www.qcxmarketing.com/buy-our-book) - [Case Studies](https://www.qcxmarketing.com/case-studies) Copyright © 2024. QCx Marketing Designed and Developed by [JDR Group](https://www.jdrgroup.co.uk/?keyword=jdr%20group&utm_campaign=Brand+Search&utm_medium=ppc&utm_source=adwords&utm_term=jdr%20group&hsa_ver=3&hsa_acc=1018365230&hsa_mt=p&hsa_ad=519061028151&hsa_net=adwords&hsa_kw=jdr%20group&hsa_cam=12967240274&hsa_src=g&hsa_grp=127419034528&hsa_tgt=kwd-424045470893&gad_source=1&gclid=CjwKCAjwgfm3BhBeEiwAFfxrG3DGd8W_J_eCbafrZB7mf057mGqIFugI7CWcmqJas5XKndVYOLjltRoCVvQQAvD_BwE) - [Terms](https://www.qcxmarketing.com/terms-and-conditions) - [Privacy](https://www.qcxmarketing.com/privacy-policy) - [Cookies](https://www.qcxmarketing.com/cookie-policy) Company Number: 04054506 VAT Number: 333041547